World premier of BBC Earth’s Planet Earth: Ice Worlds 4D Experience

Media Preview
Monday April 4, 1:00 p.m.


New York – March 29, 2011- The Wildlife Conservation Society’s Central Park Zoo invites members of the media and their families to a special preview of the new 4-D theater experience from SimEx-Iwerks on Monday, April 4 at 1:00 p.m.
 
The new attraction featuring the world premier of the original film Planet Earth: Ice Worlds from BBC Earth will open to the public for the first time on Saturday, April 2, 2011. For members of the media unable to attend, up to four tickets may be reserved for use before April 18, 2011.
 
The seasonal advance and retreat of polar ice produces some of the greatest physical challenges to wildlife anywhere world – shaping the lives and testing the survival skills of wildlife. Planet Earth: Ice Worlds transports viewers to a frigid, danger-filled world with in-theater effects that bring the powerful story to life.
 
The new Central Park Zoo 4-D Theater combines the visual drama of a 3-D film with a variety of sensory effects that are built into the seats and theater environment, such as water mist, blustery wind, snow, bubbles, scents, seat vibrations, and more.

When:           
Monday, April 4
Showing at 1:00 p.m.

Where:           
Central Park Zoo
830 Fifth Avenue

What:            
Media Preview
Planet Earth: Ice Worlds 4-D Experience
 
Who:               
WCS’s Central Park Zoo
SimEx-Iwerks
BBC Earth
 

MEDIA NOTE(S):

  • Members of the media and their families are encouraged to arrive by 12:45
  • Media who wish to attend the event should contact Sophie Bass: 212-439-6527; sbass@wcs.org.
  • Those members of the media unable to attend may reserve up to four complimentary tickets to be used before April 18, 2011. Please contact Sophie Bass for reservations.

Contact:
Sophie Bass: (o) 212-439-6527; sbass@wcs.org
Max Pulsinelli: (o) 718-220-5182; mpulsinelli@wcs.org
Steve Fairchild: (o) 718-220-5189; sfairchild@wcs.org
 

The Wildlife Conservation Society saves wildlife and wild places worldwide.  We do so through science, global conservation, education and the management of the world’s largest system of urban wildlife parks, led by the flagship Bronx Zoo. Together these activities change attitudes towards nature and help people imagine wildlife and humans living in harmony.  WCS is committed to this mission because it is essential to the integrity of life on Earth.

The Wildlife Conservation Society’s Central Park Zoo - Open every day of the year. Admission is $12 for adults, $9 for senior citizens, $7 for children 3 to 12, and free for children under  3. Zoo hours are 10am to 5pm weekdays, and 10am – 5:30pm weekends, April through October, and 10am – 4:30pm daily, November through April. Tickets are sold until one half-hour before closing. The zoo is located at Fifth Avenue and 64th Street. For further information, please call 212-439-6500 or visit www.centralparkzoo.com.
 
SimEx-Iwerks
SimEx-Iwerks is the leading innovator of immersive 3-D and 4-D Attractions and the exclusive distributor of the industry’s best selling film titles. The company supports over 150 family-friendly attractions in more than 30 countries. Our attractions entertain and educate over 100 million people every year— bringing a whole new dimension to the guest experience.
 
Planet Earth
Planet Earth is a BBC/Discovery Channel/NHK co-production, in association with the CBC.
 
BBC Earth
BBC Earth is the global brand for all the BBC’s natural history content spanning the last 50 years. The BBC is the largest producer of natural history programming in the world and the BBC Earth brand highlights the vast scale of incredible content which is produced in this genre. Visible across all platforms; TV, DVD, licensing and digital, BBC Earth encourages engagement with current as well as classic programs such as Planet Earth and The Blue Planet. BBC Earth branding is only visible in the UK on commercial products, internationally the BBC Earth brand will appear across all platforms, including TV programmes. BBC Earth is from BBC Worldwide the main commercial arm and a wholly-owned subsidiary of the British Broadcasting Corporation (BBC).