Video: “Nobody Likes a Sad Lion”
Cultural Institutions are Economic Engines for NYC
View the full video and sign the petition at

New York – June 8, 2010 – The Wildlife Conservation Society today released a homemade video called “Nobody Likes a Sad Lion” to inspire New Yorkers to send a message to City Hall to restore proposed cuts to New York City’s Cultural Institutions Group (CIG) – a group of 33 city-funded cultural institutions located in all five boroughs.

The video, “Nobody Likes a Sad Lion,” directly addresses the economic repercussions if the draconian cuts become reality.  While the video is humorous, the results of further cutting these cultural institutions during these difficult economic times will be serious. The video shows a sad lion solemnly wandering in front of some of the city’s most notable cultural institutions only to find them deserted.

City Hall’s proposed cut to cultural groups comes as the nation and the city continue to navigate through one of the worst economic climates in recent history.  The Bronx Zoo and the New York Aquarium – along with the rest of the city’s cultural institutions – are economic drivers for New York City’s already hurting communities and families. They drive tourism, bring business to local merchants, and are educational resources for families.

As part of the world-renowned cultural community that makes up a large part of New York City’s identity, the Bronx Zoo and New York Aquarium annually generate nearly $290 million in economic impact for their communities.

In the Fiscal Year 2010 adopted budget, the Bronx Zoo and New York Aquarium received a total of $9.3 million. If the proposed cut is accepted, the zoo and aquarium face a $3.9 million cut; bringing down city support by 42 percent to $5.4 million – a decrease that will have a significant impact on stores, vendors, and restaurants adjacent to these world-class institutions.

If the cuts are allowed to pass, the institutions that help to make New York City the world cultural capitol could be forced to eliminate jobs and cut services.

The Wildlife Conservation Society has initiated a petition campaign to save the Bronx Zoo, the New York Aquarium and the other New York City cultural institutions from cuts to their city funding. The campaign is aimed to build massive community support behind efforts to convince City Hall to restore funding to the city’s cultural institutions which employ approximately 9,000 New Yorkers and help bolster local economies across New York City.

View the full video and sign the petition at:

Max Pulsinelli – 718-220-5182;
Steve Fairchild – 718-220-5189;
Mary Dixon – 347-840-1242 (cell)

The Wildlife Conservation Society’s Bronx Zoo is open daily from 10:00 a.m. to 5:00 p.m., 5:30 p.m. on weekends and holidays. Adult admission is $15, children (3-12 years old) $11, children under 3 are free, seniors (65+) are $13. Parking is $12 for cars and $16 for buses. The Bronx Zoo is conveniently located off the Bronx River Parkway at Exit 6; by train via the #2 or #5 or by bus via the #9, #12, #19, #22, MetroNorth, or BxM11 Express Bus service (from Manhattan that stops just outside the gate.) To plan your trip, visit or call 718-367-1010.

Wildlife Conservation Society’s New York Aquarium opens every day of the year at 10am, and closing times vary seasonally. Admission is $13.00 for adults, $9.00 for children ages 3-12 and $10.00 for senior citizens (65 and older); children under 3 years of age are admitted free. Fridays after 3pm, admission is by suggested donation. The Aquarium is located on Surf Avenue at West 8th Street in Coney Island. For directions, information on public events and programs, and other Aquarium information, call 718-265-FISH or visit our website at Now is the perfect time to visit and show support for the New York Aquarium, Brooklyn’s most heavily attended attraction and a beloved part of the City of New York.

The Wildlife Conservation Society saves wildlife and wild places worldwide. We do so through science, global conservation, education and the management of the world's largest system of urban wildlife parks, led by the flagship Bronx Zoo. Together these activities change attitudes towards nature and help people imagine wildlife and humans living in harmony. WCS is committed to this mission because it is essential to the integrity of life on Earth.